ATL-BTL

At Backup, we specialize in providing both Above the Line (ATL) and Below the Line (BTL) marketing strategies to ensure your brand reaches the right audience, in the right place, with the right message. By blending these two approaches, we help you achieve a holistic marketing plan that covers both broad exposure and targeted engagement, driving brand awareness, loyalty, and measurable results.

With years of experience in both ATL and BTL marketing, our team at Backup has the expertise to create customized strategies that deliver measurable results.